Our Story. Our People. Our Purpose.
Great Kids empowers families and professionals with practical, research-based tools and trainings to foster strong connections, support resilience, and promote healthy development.
Our Story
More than 25 years of strengthening families and helping children thrive.
Great Kids began with a simple but powerful idea: supporting caregivers and strengthening relationships can help create better outcomes for children.
In the 1970s and 1980s, our founders helped pioneer innovative home visiting approaches designed to support families and prevent child abuse and neglect. Their work laid the foundation for what would become Great Kids, which was officially established in 1999.
Since then, Great Kids has continued to grow and evolve alongside the needs of the field. From our early home visiting work and conversation-based curricula to digital learning, professional development, and resources that reach beyond traditional home visiting, we have continued to find new ways to put what we know into practice.
At the heart of that evolution is our ability to translate research on relationships, child development, resilience, and trauma into practical, strengths-based tools that professionals and caregivers can use in everyday life. This connection between research and real-world practice has remained a defining part of who we are, even as the audiences we serve and the ways we deliver our work have grown.
Our story continues. Today, we are bringing that same approach to new audiences, settings, and ways of learning, while staying grounded in what has always guided us: strengthening relationships and helping children and families thrive. By listening to our partners, embracing new ideas, and making evidence-based practices practical and accessible, we can continue helping more professionals, caregivers, and families create the relationships and environments children need to feel safe, secure, loved, valued, curious, and capable.

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TODAY
Our Mission, Vision & Values
Our mission and values guide how we support children, families, and the professionals who serve them. They shape the work we do, the partnerships we build, and how we continue to grow.
MISSION
To enable every child to thrive by empowering the adults who shape their future.
VISION
To live in a world where all children feel safe, secure, loved, valued, capable, and curious.
VALUES
Belonging
We create meaningful opportunities for inclusion and belonging while honoring the strengths and differences of others.
Curiosity
We welcome new perspectives, stay open to possibilities, and look for meaningful ways to create positive change.
Excellence
We strive to surpass expectations and continually find ways to strengthen outcomes for children and families.
Integrity
We lead with honesty and authenticity, take responsibility for our actions, and honor the trust others place in us.
Relationships
We put relationships at the heart of our work because meaningful connections can change lives.
Our Impact, Then and Now
For more than 25 years, Great Kids has helped bring research-informed, practical tools to professionals and caregivers across North America.

25
25+ Years of Impact

65K
65,000+ Professionals Trained

48
48 U.S. states and territories and 6 Canadian provinces served
Explore More
Learn more about our leadership, upcoming events, and opportunities to join our team.
Connect With Great Kids
Phone:
1-800-906-5581
Email:
info@greatkidsinc.net
