Great Kids Annual Report
2024
Great Kids is a nonprofit organization that empowers families and professionals with practical, research-based tools and trainings to foster strong connections, support resilience, and promote healthy development.
Discover the impactful achievements of the past year in our annual report, showcasing how our work supports transformed lives and communities.
VISION
To live in a world where all children feel safe, secure, loved, valued, capable, and curious
MISSION
To create and deliver quality products and services that shape a world where all parents and caregivers become competent in their ability to nurture children in their early childhoods today, tomorrow, and for generations to come
LETTER FROM BOARD PRESIDENT
KELLY STONE
Board President
In 2024, Great Kids, Inc. celebrated 25 years of partnering with professionals who support families to build strong and nurturing attachments with their young children. This milestone marks our proud past and reaffirms our enduring mission.
Since its founding, GK has remained steadfast in its efforts to create and deliver quality products and services that shape a world where all parents and caregivers are competent in their ability to nurture children in their early childhood.
As a thought leader in the field, we deepened our impact through tools and resources. We help professionals nurture resilience through a trauma-informed approach, strengthen caregiver-child attachment by promoting positive interactions, and build strong family foundations through protective factors.
GK is committed to learning from its partners. Their needs shape the development of future GK products. Our upcoming In-Person Seminar offerings are an example.
The 2024 Annual Report reflects the dedication of our GK team, the trust of our partners, and the resilience of the families served. Together, we’re shaping a world where children feel safe, secure, loved, valued, capable, and curious.
We look forward to continuing this important work with your support!
We are pleased to share an update on Great Kids’ (GK) progress and impact in our annual report.
As the new CEO of Great Kids, I am deeply grateful for the years of dedication and meaningful impact of my predecessor, Shawna Donaldson, the GK Founders, and the Board of Directors. I am also thankful for the GK leadership team and the staff who continuously go above and beyond for our partners and the families they serve.
This year, GK supported over 1,500 professionals, reaching over 23,000 families. Since our founding, GK has positively impacted over three million families.
A memorable highlight was celebrating Great Kids’ 25th Anniversary with our staff, Board of Directors, and community leaders at our new headquarters in Columbus, GA. In this location, we continue to support new partners, expand into new markets, and broaden our product, resource, and training capabilities, supporting our efforts to reach all families.
As we launch our new strategic plan in 2025, the needs of families and our partners will remain at the heart of everything we do. Despite market headwinds in the new year, our organization is strongly positioned for innovation, expanded partner support, and the growth of strategic partnerships. These efforts will drive impact through our unwavering commitment to strengthen families and promote optimal child development.
We cannot do this work alone. Thank you for your partnership and support in advancing our mission.
The future is bright.
LETTER FROM CEO
DAVID BIRD
Chief Executive Officer
Table of Contents
IMPACT NUMBERS
PARTNER LOCATIONS
PROJECT HIGHLIGHTS
OUR NEWEST PROJECTS
FINANCIALS
CONNECT WITH US
Great Kids by the numbers
40,356
Families Impacted by Trainees
(estimated)
2,174
Participants Trained
(by GK and GK system partners)
56
New Partners
New Products
482
Agency Partnerships
Our Partners on the Map
THROUGHOUT US AND CANADA
Project Highlights
4 New Products
New or Revised Products Released:
-
- Action Tools Transition Training
- Growing Great Kids® Next Generation Prenatal
- Growing Great Families® Next Generation in Spanish
- From Principles to Practice: A Road Map to Success
CHEEERS Rebrand
CHEEERS: A Tool for Observing Parent-Child Interaction was rebranded to The Power of Observation: Strengthening the Parent-Child Bond. This shift reinforces the main objective of the course and appeal to more partners.
Digital Curriculum Pilot
The Digital Curriculum Pilot concluded in 2024, and the team developed a video library to support the launch of the digital curriculum planned for 2025. In addition, the team edited all manuals to include an interactive table of contents ahead of the launch to support partners with easily navigating the topics they need quickly.
GGK® Makeover
The Growing Great Kids Prenatal to 36 Months and Preschool Curricula Sets (English and Spanish) received a makeover! Each manual now has a distinct cover color, titles were enlarged, the edition is now printed on the cover, digital references are now available on the website by scanning a QR code in the manual, and colorful tabs are now included to indicate unit sections for easily navigating the various stages of development.
Conference Sessions Development
Conference sessions were developed for our current home visiting and early childhood market, as well as the Substance Use Disorder market.
Free Guide
Product Management provided marketing support by developing a guide for Building Resilience After Adverse Childhood Experiences, which was developed as a free resource available on our website, and lead generators for our various products.
NASW Continuing Education
Many of our programs are now offering social workers continuing education contact hours through the National Association of Social Workers. As an approved provider, Great Kids now offers a variety of learning opportunities for social workers.
OUR NEWEST PRODUCTS
Tier I Trainings
All Tier I trainings will be updated to a 2025 Edition integrating Growing Great Families® Next Generation, Growing Great Kids® Next Generation Prenatal, and The 4 Me’s™ throughout each course.
- – GGK Next Generation Prenatal to 36 Months Tier I Trainer-Led Hybrid
- – SPANISH GGK Next Generation Prenatal to 36 Months Tier I Trainer-Led Hybrid
- – GGK Next Generation Prenatal to 36 Months Tier I Self-Study
- – SPANISH GGK Next Generation Prenatal to 36 Months Tier I Self Study
- – GGK Next Generation for Preschoolers Tier I Trainer-Led Hybrid
- – SPANISH GGK Next Generation for Preschoolers Tier I Trainer-Led Hybrid
- – GGK Next Generation for Preschoolers Tier I Self-Study
- – SPANISH GGK Next Generation for Preschoolers Tier I Self-Study
In-Person Certification
An In-Person GGK Next Generation Prenatal to 36 Months Tier I Certification Training will be released in 2025!
Cultivate: A Customized Training to Grow Great GGK Skills
This in-person advanced GGK® training, which is tailored to each program’s needs and is offered in 1-, 2-, or 3-day sessions, was released.
Empower: Growing Great Supervisors
This virtual training was released in 2025 and builds on our previous product, RE-MAP, by integrating various concepts and techniques from our curriculum materials, fostering the parallel process.
Elevate
Three new courses, including Mini, Meaningful, and Measurable Goals, Supporting Optimal Development, and Using GGK to Support Family Culture, have been developed and will launch in 2025.
Spanish GGK® Next Generation Prenatal
Growing Great Kids® Next Generation Prenatal in Spanish will be released in Fall 2025.
We’ve Gone Digital
In 2025, 90% of our offerings will be available in a digital format, making our materials more accessible for partners through the release of the Digital Curriculum.
2024 Financials
January-December 2024
REVENUE GROWTH
EXPENSE BREAKDOWN
COST OF GOODS
2024 YEAR-END NET ASSETS
